Next Season - FW25 Campaign

Creative Direction, Styling, Writing, Casting, Production

For upcycled knitwear brand Next Season, I conceptualized featuring creative women photographed in and about their homes. To bring to life the ethos of the brand and highlight its versatility, I styled the collection with pieces from the models’ closets. Accompanying the photos was a series of interviews I conducted with each woman about their relationship to clothes and dressing.